Colonel Proudfoot of Proudfoot Industries tries to entice a couple of newly qualified dentists to advertise "Dreem", a revolutionary type of toothpaste, but he knows that if the dentists learn that they are part of an advertising campaign, they will be struck off, and the campaign will be a disaster.
Bob Monkhouse
Kenneth Connor
Shirley Eaton
Ronnie Stevens
Eric Barker
Reginald Beckwith
Richard Wattis
Charles Hawtrey
Richard Caldicot
Cyril Chamberlain
David Horne
Graham Stark
Arthur Mullard
Marie Devereux