An insight into one of Argentina's most famous marketing campaigns of the late 1990s and early 2000s: la llama que llama. Their creators talk about their creation on its 25th anniversary.
José Luis García
Lorena Muñoz
Luis Aranosky
Gonzalo Arias
Fernando Mollica
Fernando Vega
Tamara Viñes
Sebastián Wilhelm
Maxi Anselmo
Martín Larumbe
Lucrecia Castro
Mateo Niro