The PSA is based on Jan Wagner's book "Raising Safe Kids in an Unsafe World" and features an introduction by Wagner and the PSA's mascot character Yello Dyno. The story of the PSA centers on a girl named Lyric who falls prey to professional "tricky person" Reginald Charming. The PSA prides itself on its "startling and accurate" portrayal of tricky people and was created to educate its viewers on recognizing the traits of a tricky person.
Jeannette Seh
Greg Romero Wilson
Tyler Mason
Jessica Lee
Linda Marie Ford
Phyllis Cicero
Lucien Douglas
Molly Schantz
Chad Hamilton
Jam Woods
Gerald Narvaez
Melanie Pugh
Halli Elliff
Michael Ray Davis
Shaun Harrison