Flamin' Hot

The flavor you know. The story you don't.

The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

Jesse Garcia

(Richard Montañez)

Annie Gonzalez

(Judy Montañez)

Emilio Rivera

(Vacho Montañez)

Vanessa Martinez

(Concha Montañez)

Dennis Haysbert

(Clarence C. Baker)

Tony Shalhoub

(Roger Enrico)

Pepe Serna

(Abuelito)

Bobby Soto

(Tony Romero)

Jimmy Gonzales

(Hector Morales)

Matt Walsh

(Lonny Mason)

Carlos S. Sanchez

(Young Richard)

Hunter Jones

(Lucky Montañez)

Carlos Solórzano

(Young Lucky Montañez)

Brice Gonzalez

(Steven Montañez)

Jayde Martinez

(Young Judy)

Fabian Alomar

(Pablito)

Scar

(Diego)

Eric Marq

(Nacho)

Alejandro Montoya Marin

(Alejandro)

Howard Ferguson Jr.

(Al Carey)

Peter Diseth

(James Finley)

Lora Martinez-Cunningham

(Enrico's Secretary Patti)

Zach Rose

(Wade Carson)

Stephen Zamora

(Courthouse Judge)

J.D. Garfield

(Pastor Marco)

Jacob Browne

(Post Office Clerk)

Jackamoe Buzzell

(Post Office Customer)

Stephanie Jones

(Frito Lay Personnel Secretary)

Stephen Fuller Austin

(Frito Lay Plant Director)

Brent Black

(Frito Lay VP of Operations)

Landall Goolsby

(Scientist)

Gianna Gallegos

(Young Mary Lou)

Hank Rogerson

(1966 Quickie Mart Manager)

Vic Browder

(Quickie Mart Police Officer)

Kevin Chambers

(Quickie Mart Manager)

Ericka Zepeda

(Quickie Mart Customer)

Eli Bickel

(Cafeteria Kid)

Beckett Bauer

(Cafeteria Kid)

Brady Bauer

(Cafeteria Kid)

Rafael Herrera

(Landscaper)

Jack O'Donnell

(Grocery Store Manager)

D'Nette Wood

(Supermarket Woman)

Mickey Bond

(Social Worker)

Greg Lutz

(Angry Husband)

Gerald Cordova

(Janitor)

George Strada

(Waiter)

Margarito Chairez

(Bus Boy)

Eva Longoria

(Secretary (uncredited))