The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

Documentary History Music

Douglas Rushkoff

(Self)

Christina Aguilera

(Self)

Greg Berlanti

(Self)

Jessica Biel

(Self)

Adam Carolla

(Self)

Fred Durst

(Self)

Malcolm Gladwell

(Self)

Carson Daly

(Self)

Lewis Goldstein

(Self)

Shaggy 2 Dope

(Shaggy 2 Dope)

Brian Graden

(Self)

Tom Green

(Self (archive footage))

Jimmy Iovine

(Self)

Jimmy Kimmel

(Self (archive footage))

Jamie Madrox

(Self)

Robert McChesney

(Self)

Mark Crispin Miller

(Self)

Monoxide Child

(Self)

Neal H. Moritz

(Self)

Ann Powers

(Self)

Robin Quivers

(Self (archive footage))

Dave Sirulnick

(Self)

Britney Spears

(Self (archive footage))

Howard Stern

(Self (archive footage))

Violent J

(Self)