Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
When Football Changed Forever - The Story of the 1991/1992 Football Division One Season
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Cinderella: A Comic Relief Pantomime for Christmas
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The One Show
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Friday Night with Jonathan Ross
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Room 101
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The Alan Titchmarsh Show
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The Celebrity Apprentice Australia
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GMTV
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Young Apprentice
The One Show
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The Graham Norton Show
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An Audience with...
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The Home That 2 Built
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Gadget Man
The Apprentice: You're Fired!
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The Michael McIntyre Chat Show
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Comic Relief Does The Apprentice
The Apprentice
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