Maria Eduarda "Duda" Pinheiro is a successful top model. After being hired to model Covery brand clothes, she meets the Kundera brothers, Alex and Gaspar, owners of the company. Gaspar, a former beatnik, is over 40 but still practices surfing, lives in a beach-side house and raises five children: Elvis (named after Elvis Presley), Ringo (Starr), Jane (Fonda), Olívia (Newton-John) and (John) Lennon, all from different mothers who left them with him. Anastácia "Naná" Passos, Duda's friend and mentor, loves him platonically, and rivalizes with Mariza Borges over him. Alex by contrast is a yuppie. He and their mother Morgana have a love-hate relationship and rivalry with his brother over Morgana's attention and the company. Alex begins to love Duda, however she falls in love with Lucas, a graffiti artist who is on the run from the São Paulo police due to his involvement in a crime there. He is also searching for his real father, and thinks it's either Alex or Gaspar.
Malu Mader
Nuno Leal Maia
Cecil Thiré
Maria Zilda Bethlem
Zezé Polessa
Evandro Mesquita
Taumaturgo Ferreira
Alexandra Marzo
Eva Todor
Luiz Carlos Arutin
Jacqueline Laurence
Suzana Faíni
Jonas Bloch
Denise Del Vecchio
Suzy Rêgo
Alexandre Frota
Cissa Guimarães
Chiquinho Brandão
Drica Moraes
Rita Malot
Miguel Magno
Cinira Camargo
Vera Holtz
Felipe Donavan
Yara Cortes
Márcia Couto
Maria Gladys
Adriana Esteves
Ana Maria Magalhães
Felipe Martins
Rodrigo Penna
Flávia Alessandra
Gabriela Duarte
Carol Machado
Igor Lage
Marcelo Faria
Jonas Torres
Eduardo Filipe